What is HTTPS and why it is important for E-commerce website?

You often visit E-commerce websites to purchase your daily needs and other stuff, like clothes, electronics etc.Have you ever wondered if the card details you entered while making the payment option is SAFE AND SECURE?but you are not quite certain if you require paying attention to that important aspect.

Well, from now on you will be alert! As you share and store a large amount of sensitive and personal details over the World Wide Web you need to be responsible and careful to make sure hackers do not get access to the Personal details of your customers. It is indispensable that you make sure to shield your customers’ privacy.

Ever observed “HTTP” at the URL of your browser? Yes you have! Alternatively, sometimes you will see “HTTPS” and you speculate what is the difference between the both. Secure Hypertext Transfer Protocol or HTTPS connection offers superior security when shifting data over the World Wide Web than Hypertext Transfer Protocol (HTTP connections).

HTTPS pages generally use two types of secure protocols to encrypt data transmission – Secure Sockets Layer (SSL) or Transport Layer Security (TLS). SSL and TLS are protocols for managing the secure communications between a web server and a web browser; it works by encryption of data such as credit card numbers,logins, passwords etc. Online merchants and Banks use SSL to maintain the security of their own website.

If you sell products or services directly from your site and allow electronic payment methods with a payment gateway then it is a Important to have SSL; it ensures safety when your customers make payment by making them feel secure and worry less to use their debit or credit cards on your website.

How would Users know if the website is secured or not?

Just by looking at the URL if you see HTTPS then that means the website will have your data encrypted and safe.The users can also see a green lock icon in the browser address bar on the top left corner. Many websites use this way of authentication. Whenever there is an Extended Validation Certificate installed on a web site, the browser address bar will turn green in colour.

And , if you are not using secure protocols to encrypt data communication, your customers will fear to make any transaction via your website, especially when they are using internet via public WIFI system. Want to know more about the advantage of HTTPs and want to have it on your website? Consult experts from Digital Marketing Company in Bangalore



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