Digital marketing is a must-have for businesses in this competitive digital marketplace, the different types of digital marketing tactics and channels that you can use to grow your business.
Most small businesses work with limited budgets and can’t afford to put more money into digital marketing. That’s why it’s important for small business to know what are the digital marketing channels and which they can choose to best suit their business.
Types of Digital Marketing
I’ve gone ahead to put up a list of the top digital marketing strategies along with some information that will help small business owners to choose and decide which types of digital marketing might be right for their business:
- Content Marketing, Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) or Pay per Click (PPC)
- Social Media Optimization (SMO)
- Email Marketing
- Web Analytics
Content Marketing or Search Engine Optimization (SEO)
Have you heard that, “Content is the King”, this is the statement that has been said throughout the world of digital marketing. Content is the fuel of any digital marketing strategy, the content should be understandable, rich, deep and relevant to the services or product a business that is trying to sell. Content is not only text but a collection of texts, images, videos, and graphics.
- It is a pillar of SEO technique
- It helps you get noticed on social media
- It adds value to your product
Creating appropriate and clever content is not promotional in nature, but instead educates the customer and motivates them to buy the product or service, offering content that is relevant to your audience helps potential customers to see the brand as a valuable source of information, and creates a trust worthiness for your brand or product. Great content makes it less likely that they will tune you out. Example: Blogging
Search Engine Marketing (SEM) or Pay per Click (PPC)
Today’s most important way of increasing the visibility of webpages is through paid advertising, using paid services like Google adwords, Bing ads etc. SEM or Search Engine Marketing Specialists should know how to run Pay per click( PPC) campaigns, how to get traffic through paid search listing to maximize visibility on SERP Search Engine Result Pages, on search engines.
With help of SEM we use Search ads and Display ads to target the potential customers on internet, here potential customers are targeted through search results and Display ads for showing ads and getting traffic to the business website. GOMUMY has SEO, SEM specialist who have the hands on experience in AD campaigns.
Social Media Optimization (SMO)
In SMO you engage with your clients, with social media sites like Facebook, Twitter, Google Plus, Pinterest and LinkedIn. With Help of interesting online content, you can easily reach clients and interact with them.
Examples of social media engagement are “liking and commenting on posts, retweeting on Twitter, embedding, sharing, and promoting content”.
Appropriate Email marketing helps business owners to create brand awareness, many business houses send out new offers, newsletters, email campaigns, auto response sheet to its subscribers to keep them updated with anything worth sharing. Staying constantly in front of people eyes make them feel that the business is a big brand.
The reason to stick to email marketing is simple: Consumers are very attached to their emails. We can ask ourselves how many times we tend to check the email in the past hour… See what we mean?
But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining.
Web Analytics is an aspect of digital marketing which involves traffic analysis, the business owners can track the user behavior and the traffic sources, by this business and market researchers and enhance the website traffic. For instance, Google Analytics gives a great insight into how your website is performing.
To help you choose the best channel of digital marketing choose GOMUMY.
Cool… what else?
Well, here is where I get to introduce our services to you. Welcome to GOMUMY the website design company and please visit our website at *www.gomumy.in a well experienced team will help you in *digital marketing solutions. We will love to hear from you so don’t hesitate to send us an email as soon as you want. email@example.com